| Objectives / Innovative Aspects |
Implement demonstration project to provide for timely delivery of goods by clean urban delivery vehicle from a city centre retail complex to a suburban Park and Ride terminal. It will reduce the number of car journeys into the centre by shoppers wishing to store and transport purchased goods.
Also;
To increase the use of collective transport
To improve air quality
To reduce congestion
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| The Measure |
A scheme will be established to deliver purchases from a City Centre shopping complex to a suburban Park and Ride terminal. Discussions are taking place with a number of potentially interested retailers in the Norwich city centre, including the developers of the Chapelfield shopping mall which opened in September2005. This element of the work package will be used to determine the effectiveness of a goods delivery service in promoting the use of Park&Ride, thus encouraging use of collective transport, reducing urban congestion and improving air quality.
Elements included in the measure:
• Identifying a suitable retail site within the area served by the Norwich Park&Ride sites or within a 5 mile radius of Norwich
• Identifying a suitable Park&Ride site
• Developing process for deliveries
• Completing a marketing plan and publicity development
• Implementation of the scheme
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| Related Measures |
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show related measures
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| Implementation Status |
In May 2007,CIVITAS funded a new service to the Airport park & ride (north of Norwich), operating Monday to Friday. There were 3 city centre collection points - 2 in major independent stores (Jarrolds and Marks & Spencer) and a shopping centre (The Mall).
Following involvement in the Airport Shop & Go service, Jarrolds (independent retailer) funded a van and driver for a Monday to Friday service to the Thickthorn site from October 2007.
A Christmas only service was launched from 25 November - 24 December 2008. One van and driver was used to deliver to both sites. There were 3 city centre collection points - 2 in major independent stores (Jarrolds and John Lewis) and a shopping centre (Chapelfield).
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| Results |
The original intention was to operate an all year around Shop & Go service. This was not possible for financial reasons as the cost of a part time van and driver was too high. The trial at the Airport park & ride site throughout 2007 proved that there is only really demand for the service during the Christmas and new year period.
What next?
Approach retailers in Norwich city centre to include delivery to the park & ride sites as part of any individual store direct delivery service.
Continue to develop partnerships with private sector to secure funding for Christmas 2009 scheme.
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| Downloads |
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Full Evaluation |
| Related News |
Shop and Go (CIVITAS SMILE)
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Shop and Go now 'Free' (CIVITAS SMILE)
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| Contact |
Tina Rust |
Download PDF Version:
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Last update: 20-04-2009
Measure completed |
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